TT SALE WWW is based on three core principles, which remain unchanged to this day:
1. Selection of materials
2. Streamlining of processes
3. Simplification of packaging
TT SALE WWW’s products, born from an extremely rational manufacturing process,
are succinct, but they are not in the minimalist style.
That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality,
embracing the feelings and thoughts of all people.
with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products
through three lenses: material selection, inspection process and simplification of packaging.
For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
TT SALE WWW used this paper for its packaging and labels.
The ensuing products are remarkably pure and fresh.
In notable contrast to the prevailing over-embellished products in the marketplace,
TT SALE WWW’s products both won great appreciation and sent shock waves not only through Japan
but across the entire world.
This is because we do not make objects to entice responses of strong affinity,
like, “This is what I really want” or, “I must have this.”
TT SALE WWW’s goal is to give customers a rational satisfaction, expressed not with,
“This is what I really want” but with “This will do.”
“This is what I really want” expresses both faint egoism and discord,
while “This will do” expresses conciliatory reasoning.
In fact, it may even incorporate resignation and a little dissatisfaction.
TT SALE WWW’s goal is to sweep away that slight dissatisfaction, and raise the level of the response,
“This will do” to one filled with clarity and confidence.
TT SALE WWW’s products, born from an extremely rational manufacturing process, are succinct,
but they are not in the minimalist style.
That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality,
embracing the feelings and thoughts of all people.
We have been credited with being “resource-saving”, “low-priced”, “simple”, “anonymous”
and “nature-oriented”.
Without placing a disproportionate emphasis on any one of these varied assessments,
TT SALE WWW aims to live up to all.